Category Archives: Technology

E4 SKINS – user defined programming

I picked up a flyer for an interesting project that E4 are running in January.

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“SKINS is a brand new drama from the makers of Shameless, launching on E4 in January.

We are looking for people to create a music track for a scene in the show, style the cast for a fashion shoot, design a version of the SKINS logo or make a film about the characters. There are some really great prizes to be had, including the chance to come and work at E4.”

Reminds me of Dubplate Drama, which was “the worlds first interactive TV drama.”

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Vodafone Receiver – connecting to the future

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Here’s an interesting site that I came across, in association with Vodafone, called Receiver.

Its been going a fair old while (its up to issue 17) so its either too cool for school, or more likely they just haven’t a good job of promoting it.

“Vodafone’s receiver magazine is a neutral space where pioneer thinkers challenge you to discuss exciting, future-oriented aspects of communications technologies. Started as a platform for exchange about how innovations in this sector affect societies worldwide, receiver has become one of the industry’s key idea generators.”

Times Square comes to Second Life

The Ad Option (who brought American Apparel to Second Life) is to construct Second Life’s very own Times Square. Apart from being a great place to visit on a virtual holiday, Times Square in Second Life will sell ads to businesses that wish to advertise in the virtual realm but don’t want to bother building their own headquarters / attractions from scratch.

The Square is set to open on the 30th of December, in time for the ball to virtually drop for the New Year. The event will come full with ad spots from Lego, American Apparel, Intel, and others.

(courtesy of Contagious Magazine)

Remember – Playstation Season

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Okay okay, Playstation may have messed up with the fake blog, but remember we are halfway through the very interesting (and well thought out) Playstation Season.

Coca Cola brands YouTube

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Following the many branded page takeovers in MySpace (Lynx being the best example that springs to mind) it is now the turn of YouTube to ‘suffer’ a brand invasion.

We all know that YouTube has been subjected to months of brand subversion (Smirnoff Tea Party etc) but nothing as overt as this.

Coca-Cola is one of the first YouTube co-marketing efforts with the Holiday Wishcast; a mini-site which allows visitors to upload and share their video greetings.

Levi’s has also opened a channel for its Levi’s One To Watch Tour 2006, featuring live footage from its series of gigs.

What will be interesting to watch is how the users of YouTube react – will there be a resistance against this kind of activity? I don’t think there will be – in the past, brands have been responsible for some of the most entertaining and well-received content. Therefore, as long as the brand is offering something of interest, why would people care?

Absolut Lomography

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I’m really pleased to see that Absolut are using lomography in they’re new campaign, with the Absolut LOMO photography competition. Lomography is a stunning photographic style that makes even the dullest or simplest subject look stunning, and the competition covers four categories – Absolut Bottle Shape, Artwork, Companion and Freestyle. A great example of user generated content, all of the entries will be on display online, with winners selected every four weeks. The overall winner will get a trip to the 2007 Lomography World Congress.

Philips Design enter Second Life

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Philips Design is preparing to enter SL, with the team at Rivers Run Red. Philips Design intends to use it’s presence to gain feedback on innovation concepts, engage residents in co- creation and gain a deeper understanding of potential opportunities in this virtual environment. Philips Design will have a space where virtual concepts can be tested and residents can participate in co-design projects. Therefore SL residents can have a greater say in the kind of colors, ergonomics, functionality and other features of products they may wish to buy, enabling Philips Design to find new ways of relating to end users.