I stumbled across the new site from Southern Comfort, which I have to say is pretty loud! Seems like they’re pushing music (and New Orleans) pretty damn hard, with a couple of “new artist” things going on.
The first is an online music-streamer with a selection of new artists.
Nothing new here – Mercedes and Levis are doing this as well.
What makes it slightly more interesting is that The Fader magazine is involved with the activity in some way, and happen to be a pretty credible source for new music and culture. One of the things they are doing is a limited edition 7″ series:
(courtesy of The Fader magazine)
“The first run of our Southern Comfort/FADER 7-inch series has arrived. For this limited-edition vinyl, we asked Lou Laurita to handle cover art duty, and got some of our pals to contribute unreleased jamz: M Ward and Jim James are featured on the A-side with “Magic Trick (Kansas City Remix),” then flip it over for Ladyhawk’s “Soap”. It’s not available in stores, but we do have copies for our loyal blog readers (that’s you). Email us at email@example.com and tell us the theme of M Ward’s 2005 album release and we’ll send five of you a copy. For free! Get to Googling and get at us with your answers.”
It feels like a slightly more relevant and interesting approach than the UK campaign – Fat Tuesday, which doesn’t really do anything for anyone except give them another bloody tent at a festival!