Category Archives: Alcohol

Anheuser-Busch to end title sponsorship of NASCAR’s No. 2 series after the 2007 season.

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Having just celebrated its 25th season as the title sponsor of the NASCAR Busch series, Anheuser-Busch is reassing all its NASCAR marketing. Its timing co-incides with ESPN becoming the sole broadcaster of the No. 2 racing series in the United States. The resulting increased coverage is likely to be reflected in the cost of sponsorship rights – an increase three times the estimated $10 million a year that A-B has been paying.

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Southern Comfort & The Fader mag ltd. edition 7″

I stumbled across the new site from Southern Comfort, which I have to say is pretty loud! Seems like they’re pushing music (and New Orleans) pretty damn hard, with a couple of “new artist” things going on.

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The first is an online music-streamer with a selection of new artists.

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Nothing new here – Mercedes and Levis are doing this as well.

What makes it slightly more interesting is that The Fader magazine is involved with the activity in some way, and happen to be a pretty credible source for new music and culture. One of the things they are doing is a limited edition 7″ series:

(courtesy of The Fader magazine)

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“The first run of our Southern Comfort/FADER 7-inch series has arrived. For this limited-edition vinyl, we asked Lou Laurita to handle cover art duty, and got some of our pals to contribute unreleased jamz: M Ward and Jim James are featured on the A-side with “Magic Trick (Kansas City Remix),” then flip it over for Ladyhawk’s “Soap”. It’s not available in stores, but we do have copies for our loyal blog readers (that’s you). Email us at contests@thefader.com and tell us the theme of M Ward’s 2005 album release and we’ll send five of you a copy. For free! Get to Googling and get at us with your answers.”

It feels like a slightly more relevant and interesting approach than the UK campaign – Fat Tuesday, which doesn’t really do anything for anyone except give them another bloody tent at a festival!

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Stella Artois drops Channel 4 sponsorship

Stella Artois has has ended its sponsorship of Channel 4 Film, despite recent activity strengthening its ties with cinema and film, notably the outdoor film festival Studio Artois Live (put on by the folks at Exposure).

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The Studio Artois activity has also been backed by a new Studio Artois website which goes a little bit deeper than “check out the latest film from Hollywood”, and offers quite an involving experience – but only if you’re a film buff.

So it seems like Stella is moving away from mainstream awareness of its film activity, whilst keeping a credible finger on the pulse in the film world. Question is, what will they spend the estimated £1m pot that they’ve saved from the Channel 4 deal?

Moet Sponsors meat packing district

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In the up and coming meeapacking district of New York City Moet champagne has been ‘sponsoring’ the women’s apparel stores. On Washington Street, Girlie Shop’s window has been taken over so much you can’t even see the name of the store – and various stores on 14th and Gansevort have bottles of Moet placed in the window display (courtesy of iF)

Absolut Lomography

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I’m really pleased to see that Absolut are using lomography in they’re new campaign, with the Absolut LOMO photography competition. Lomography is a stunning photographic style that makes even the dullest or simplest subject look stunning, and the competition covers four categories – Absolut Bottle Shape, Artwork, Companion and Freestyle. A great example of user generated content, all of the entries will be on display online, with winners selected every four weeks. The overall winner will get a trip to the 2007 Lomography World Congress.

Campari Hotel

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Campari have launched a new site, Hotel Campari, in support of what I assume is a new calendar featuring Selma Hayek. I say assume for the simple fact that the site didn’t really work. After an intriguing start I was taken to a room with some pics of Selma, and then a list of other rooms. None of which opened. So I won’t be going back to see what it was all about. Its all very well doing a mystical site but if it doesn’t tell me anything or tempt me back to find out what the fuss is all about, then its wasted money! Whatever it is, Campari have put some effort into it, with supporting pages on Myspace and Frappr and the sexy video uploaded on Youtube.