Anheuser-Busch to end title sponsorship of NASCAR’s No. 2 series after the 2007 season.

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Having just celebrated its 25th season as the title sponsor of the NASCAR Busch series, Anheuser-Busch is reassing all its NASCAR marketing. Its timing co-incides with ESPN becoming the sole broadcaster of the No. 2 racing series in the United States. The resulting increased coverage is likely to be reflected in the cost of sponsorship rights – an increase three times the estimated $10 million a year that A-B has been paying.

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One response to “Anheuser-Busch to end title sponsorship of NASCAR’s No. 2 series after the 2007 season.

  1. I think 25 years was long enough for any sponsor to stay committed. I say “Thanks for all you did for our sport, Anheuser-Busch !!!

    On the other hand, I find it hard to swallow “The Wal-Mart Series”, if that rumor should happen. No offense to Wal-Mart, but it just doesn’t have “a ring to it”, you know what I mean???

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