The Ad Option (who brought American Apparel to Second Life) is to construct Second Life’s very own Times Square. Apart from being a great place to visit on a virtual holiday, Times Square in Second Life will sell ads to businesses that wish to advertise in the virtual realm but don’t want to bother building their own headquarters / attractions from scratch.
The Square is set to open on the 30th of December, in time for the ball to virtually drop for the New Year. The event will come full with ad spots from Lego, American Apparel, Intel, and others.
(courtesy of Contagious Magazine)