Stella Artois drops Channel 4 sponsorship

Stella Artois has has ended its sponsorship of Channel 4 Film, despite recent activity strengthening its ties with cinema and film, notably the outdoor film festival Studio Artois Live (put on by the folks at Exposure).

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The Studio Artois activity has also been backed by a new Studio Artois website which goes a little bit deeper than “check out the latest film from Hollywood”, and offers quite an involving experience – but only if you’re a film buff.

So it seems like Stella is moving away from mainstream awareness of its film activity, whilst keeping a credible finger on the pulse in the film world. Question is, what will they spend the estimated £1m pot that they’ve saved from the Channel 4 deal?

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One response to “Stella Artois drops Channel 4 sponsorship

  1. ello 🙂 i remember years back now! I watched a film series which was sponsord by you..

    they were on a train! then ther was an accident! sumfin made a huge flash!!! the whole earth had jus changed instantly.. they started to go off exploring to find out what had happened, on there travels they were to find things more n more shocking!

    I do find the video amazing! theres always something new happening around the corner

    please try and find out the name

    ricta69@hotmail.com thank youuuu 🙂

    happy new yearrr

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