Iris Experience continue the experiential activity for Sony Ericsson with a focus on user- generated content. Consumers will be able to upload their own remixes of tracks and listen to all the other mixes. In a nice touch, the remix that garners the most votes will win its creator the chance to play at the last night of the Home Taping Tour with Zane Lowe, which is being sponsored by Sony Ericsson.
- Ketchup has moved to its own domain – www.clubketchup.com
- 2007 trend map London Underground stylee
- Honda US signs as title sponsor of The Honda Ski Tour
- Anheuser-Busch to end title sponsorship of NASCAR’s No. 2 series after the 2007 season.
- Lady Sovereign collabo with Zoo York
- E4 SKINS – user defined programming
- Tate Tracks – Klaxons vs. Donald Judd
- CD sales & Woolworths – an opinion
- BAPE & Kanye West trainers
- Vodafone Receiver – connecting to the future