Motorola – Asian pop endorsement

Motorola is aiming to communicate the multimedia experience of its new entertainment PDA, the Motorokr E6, with an integrated campaign featuring Asian pop star, Jay Chou.

It seems strange to me that a PDA is being targeted at a youth segment, as I always think of a PDA as an ‘old mans gadget’ but I guess thats a cultural thing with the UK and how it was traditionally used.

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